Vegetables and 5+ A Day

5+ A Day is a Charitable Trust that encourages all Kiwis to eat five or more servings of colourful, fresh fruit and vegetables every day for health and vitality. They may include imported fruits and vegetables.

5+ A Day promotes healthy lifestyles. Just like a car needs the right fuel to run well, we need fresh fruit and vegetables to get the best out of our bodies for physical activity, learning, sport and all our daily activities.

About the 5+ A Day Charitable Trust

The 5+ A Day Charitable Trust was formed in 2007 for the benefit of the general public and specifically the children of New Zealand. The Trust is committed to increasing the consumption of fresh fruit and vegetables for better health in all New Zealanders.